7 Questions with Garrett Hilgendorf of Elk Head Clothing
05 20 2016 | Posted in Tenants
Founded in 2015, Elk Head Clothing aims to bring timeless fabric and menswear staples to PCM. Located on the second floor of Ponce City Market near Citizen Supply, you’ll find the perfect pieces to take you from work week to weekend. Keep reading to learn more about Elk Head Clothing from co-founder Garrett Hilgendorf.
What is the most exciting thing about opening in Ponce City Market?
Ponce City Market has a life of its own. I really appreciate the history of the building and at the same time PCM is a part of the progressive retail landscape. The BeltLine adds a unique element to the PCM experience that I’m not sure you can find anywhere else.
Describe the Elk Head Clothing shopping experience at PCM.
When someone walks into Elk Head Clothing we want them to feel a down-to-earth vibe. Sometimes shopping experiences can be a bit contrived, so we hope that we’ve curated a leisurely shopping experience and a collection of goods that you can feel confident about. At Elk Head we talk to our customers and listen to their feedback about our products. We produce small batch goods so we get the chance to incorporate customers’ ideas and experiences into our design process. We want them to feel they can be apart of what we are creating- a rugged, refined look composed of the best fabrics and materials.
What is the most popular item at Elk Head Clothing?
Our signature elbow patch shirt design. I think the elbow patches add a different element to our shirts. They are functional and help shirts stand up to everyday wear while also adding subtle character.
What is the best part of being a part of the Atlanta retail community?
Within the retail community in particular it feels like we’re at the beginning of a new scene that values thoughtful craftsmanship in small batches rather than mass production. People want to know about the design, where things are being sourced from and made. This curiosity in the community makes us proud to be an Atlanta-based brand.
What inspires you?
I’m from Michigan and the landscape there definitely influenced my clothing design but Atlanta and its metropolitan feel helped me think about more smart and sophisticated elements that I wanted to add to it. So really, the city culture of Atlanta has inspired me.
What is your can’t-live-without-it clothing staple?
The Oxford shirt. It is a really versatile piece that can be casual or even formal depending on how you wear it and what you pair it with. Also, Oxford cloth is really durable and naturally resistant to wrinkles, which makes for a great staple.
What is one interesting fact about Elk Head Clothing that people might not know?
When you come into the store you might notice a European mount of an elk on the wall. I shot that Elk in Michigan and that experience and the aesthetics of the elk, its masculine/rugged connotation with modern sophisticated features, inspired the brand.