For years Sears, Roebuck & Co. was a beacon of holiday magic for Atlanta and this year, we look forward to helping to carry on the tradition at Ponce City Market by kicking off the season with a Holiday Spectacular on Saturday, November 28th.
At the height of operations, Sears, Roebuck & Co. employed more than 1,000 employees in retail and order facilities every day. Approximately 500 additional employees were hired for the holiday season to ensure that all orders were filled in time for Christmas. The floors in the building were so large that many employees fulfilling catalog orders would wear roller skates to move throughout the space!
This year, we look forward to helping carry on the tradition at Ponce City Market by kicking off the season with a Holiday Spectacular on Saturday, November 28th. Enjoy twinkling lights, festive food & drinks, good cheer, and fun surprises will kick off the holiday season in true festive style.
Beginning at 3PM, join us for a gingerbread house display, face painting, magic tricks, chalk art, elf sightings and if you’re lucky, an appearance from Santa.
Some of Atlanta’s favorite choirs will perform throughout the day on the 2nd floor:
3:00 PM – Atlanta Gay Men’s Chorus
4:00 PM – Atlanta Young Singers of Callanwolde
5:00 PM – Suzuki Singers of PCM’s The Suzuki School
6:00 PM – Georgia Tech Chamber Choir
8:00 PM – Atlanta Women’s Chorus
At 7PM, join us for the first lighting of the holiday decor and iconic Sears tower followed by an extra special arrival from Santa that you just can’t miss.
To learn more about this free event and other exciting holiday events we have planned throughout December, visit us here or check out our Facebook.
Don’t forget to take advantage of our complimentary bike valet if you’re arriving via the BeltLine. If you plan on driving, try the ParkMobile app and a portion of proceeds from your paid parking session will be donated to the Atlanta BeltLine!