February 22 | 8:00 pm to 9:00 pm

PR Reimagined

General Assembly

When:
February 22, 2018 @ 8:00 pm – 9:00 pm
2018-02-22T20:00:00-05:00
2018-02-22T21:00:00-05:00
Where:
General Assembly
Cost:
Free
PR Reimagined @ General Assembly

From inception, public relations professionals have been tasked with inserting clients into the news cycle to build credibility, confidence, and goodwill. As experts, we depend on the media to tell our client’s story. However, with legacy print publications reducing circulation, going straight to digital, and, in many cases, closing down completely, where does this leave journalists? In the era of fake news and digital streaming, even broadcast media is feeling the pain. Many companies have created their own newsrooms and are finding ways to tell their brand’s stories through their exclusive channels. PR Reimagined will bring together sought-after media professionals and thought leaders from different industries to shed light on new and inventive practices that any PR or media specialist can utilize in their own role.

  • Moderator: Lauri Strauss, President, Atlanta Press Club
  • Panelists: Jonathan Landrum, Associated Press & Donna Krache, Georgia State University
2018-02-22 20:00:00 2018-02-22 21:00:00 America/New_York PR Reimagined From inception, public relations professionals have been tasked with inserting clients into the news cycle to build credibility, confidence, and goodwill. As experts, we depend on the media to tell our client’s story. However, with legacy print publications reducing circulation, going straight to digital, and, in many cases, closing down completely, where does this leave journalists? In the era of fake news and digital streaming, even broadcast media is feeling the pain. Many companies have created their own newsrooms and are finding ways to tell their brand’s stories through their exclusive channels. PR Reimagined will bring together sought-after media professionals and thought leaders from different industries to shed light on new and inventive practices that any PR or media specialist can utilize in their own role. Moderator: Lauri Strauss, President, Atlanta Press Club Panelists: Jonathan Landrum, Associated Press & Donna Krache, Georgia State University General Assembly