August 24 | 7:00 pm to 9:00 pm

PR Reimagined

General Assembly

When:
August 24, 2017 @ 7:00 pm – 9:00 pm
2017-08-24T19:00:00-04:00
2017-08-24T21:00:00-04:00
Where:
General Assembly
Cost:
Free
PR Reimagined @ General Assembly

About This Event

Overview: While the foundation of PR remains the same, the way professionals use digital mediums to create a share of voice is constantly changing. PR Reimagined will bring together sought-after PR thought leaders from different industries to shed light on new and inventive practices that any PR professional can utilize in their own role.

Why It Matters: Traditional PR has become just that – traditional. While the world changes to be more untraditional every day, these common methods no longer prove effective. In order to be heard through the online noise, every brand needs to reimagine the way they do PR.

What You’ll Take Away: Regardless of your industry or career level, it’s important to stay on top of the latest trends. Throughout the evening you’ll be able to:

  • Learn how different industries are adapting and reimagining PR to meet their organization’s needs – and most importantly, how you can do it too
  • Find new solutions and technologies to make your job easier and more effective
  • Gain real-life insights on how seasoned PR professionals had to adapt to this new PR landscape and reimagine the way they do business
  • Connect and engage with other PR professionals
  • Have a drink on us (and maybe some free swag)

About the Experts

 CEO and Founder,
10Squared

Angela Watts is an innovative marketing strategist known for her strong leadership skills and management of collaborative relationships with influencers, decision makers, and members of the media. Watts has been instrumental in architecting targeted marketing and communication strategies that maximize profitability and generate brand awareness for major entertainment, fashion, beauty and lifestyle brands. Most notable brands include the City of Atlanta, ORS Haircare, HBO, Walmart and RAGTRADE Atlanta.

 Marketing and PR Vice President at Media Frenzy Global and the founder of Fashion In Atlanta

Katie Kern is an award-winning marketing and public relations expert that has been making waves in the communications industry for over 15 years and is regularly recognized for her contributions to the industry. She is the Vice President of Marketing and Public Relations at Media Frenzy Global, a respected technology marketing communications agency serving clients throughout Europe and North America.

 Director of Communications and Media Relations,
Atlanta BeltLine

Ericka Davis has spent her entire career dedicated to public service and has received numerous awards, honors, and recognitions throughout her profession. She currently serves as the Director of Communications and Media Relations for the Atlanta BeltLine.

 Agency Growth Coach, Mentor & Advisor

Jason Swenk is an agency adviser and mentor who will bring his knowledge and expertise in helping firms grow by applying the framework he used to cultivate, scale, and eventually sell his own company. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.

 Senior Director of Public Relations,
UPS

Peggy Gardner is a Director at UPS in the public relations function but has responsibility for two teams – the social media team for the brand’s corporate channels and a public relations team responsible for telling the company’s marketing stories. She’s been with UPS for 23 years, with roles in PR and Customer Communications and a brief stint in operations. She is a storyteller by training, with a journalism degree from UGA. She also has her MBA from Georgia State. Peggy’s experience covers multiple areas of communications, including journalism, public relations, public affairs, not-for-profit, and corporate communications.

About Our Partners

Media Frenzy Global

At Media Frenzy Global, we are a team of creative thinkers that collaborate to build, fuel and harness the frenzy with Public Relations, Content Creation, and MarTech platforms in order to leave a memorable and positive impression of your business in the mind of your target audience. Our award-winning success comes from not only the strength of our media and analyst relationships, but our ability to create compelling storytelling content and measure the results.

2017-08-24 19:00:00 2017-08-24 21:00:00 America/New_York PR Reimagined About This Event Overview: While the foundation of PR remains the same, the way professionals use digital mediums to create a share of voice is constantly changing. PR Reimagined will bring together sought-after PR thought leaders from different industries to shed light on new and inventive practices that any PR professional can utilize in their own role. Why It Matters: Traditional PR has become just that - traditional. While the world changes to be more untraditional every day, these common methods no longer prove effective. In order to be heard through the online noise, every brand needs to reimagine the way they do PR. What You’ll Take Away: Regardless of your industry or career level, it’s important to stay on top of the latest trends. Throughout the evening you’ll be able to: Learn how different industries are adapting and reimagining PR to meet their organization’s needs – and most importantly, how you can do it too Find new solutions and technologies to make your job easier and more effective Gain real-life insights on how seasoned PR professionals had to adapt to this new PR landscape and reimagine the way they do business Connect and engage with other PR professionals Have a drink on us (and maybe some free swag) About the Experts Angela Watts CEO and Founder, 10Squared Angela Watts is an innovative marketing strategist known for her strong leadership skills and management of collaborative relationships with influencers, decision makers, and members of the media. Watts has been instrumental in architecting targeted marketing and communication strategies that maximize profitability and generate brand awareness for major entertainment, fashion, beauty and lifestyle brands. Most notable brands include the City of Atlanta, ORS Haircare, HBO, Walmart and RAGTRADE Atlanta. Katie Kern Marketing and PR Vice President at Media Frenzy Global and the founder of Fashion In Atlanta Katie Kern is an award-winning marketing and public relations expert that has been making waves in the communications industry for over 15 years and is regularly recognized for her contributions to the industry. She is the Vice President of Marketing and Public Relations at Media Frenzy Global, a respected technology marketing communications agency serving clients throughout Europe and North America. Ericka Davis Director of Communications and Media Relations, Atlanta BeltLine Ericka Davis has spent her entire career dedicated to public service and has received numerous awards, honors, and recognitions throughout her profession. She currently serves as the Director of Communications and Media Relations for the Atlanta BeltLine. Jason Swenk Agency Growth Coach, Mentor & Advisor Jason Swenk is an agency adviser and mentor who will bring his knowledge and expertise in helping firms grow by applying the framework he used to cultivate, scale, and eventually sell his own company. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. Peggy Gardner Senior Director of Public Relations, UPS Peggy Gardner is a Director at UPS in the public relations function but has responsibility for two teams – the social media team for the brand’s corporate channels and a public relations team responsible for telling the company’s marketing stories. She’s been with UPS for 23 years, with roles in PR and Customer Communications and a brief stint in operations. She is a storyteller by training, with a journalism degree from UGA. She also has her MBA from Georgia State. Peggy’s experience covers multiple areas of communications, including journalism, public relations, public affairs, not-for-profit, and corporate communications. About Our Partners Media Frenzy Global At Media Frenzy Global, we are a team of creative thinkers that collaborate to build, fuel and harness the frenzy with Public Relations, Content Creation, and MarTech platforms in order to leave a memorable and positive impression of your business in the mind of your target audience. Our award-winning success comes from not only the strength of our media and analyst relationships, but our ability to create compelling storytelling content and measure the results. General Assembly