We have been excited to welcome you to Ponce City Market as you have visited the early openers – West Elm, Anthropologie, and Onward Reserve – over the past few weeks.

Now that Goorin Bros. Hat Shop, Lou Lou, and Michael Stars have joined the community of shops that have opened at PCM, we thought it was time to share an updated map of where to find everyone:

Lou Lou

Drive, walk, or bike through the North Ave entrance and park on any surface lot or in the lower level. Lou Lou can be found by entering the courtyard beneath the west (left) “Market Entrance” sign. Keep walking and Lou Lou is on your left.

Michael Stars

Michael Stars is just one store past Lou Lou.

Goorin Bros.

When leaving Michael Stars, walk straight ahead across the courtyard (toward Anthropologie, beside the orange storefronts). Goorin is on the right beside the directional signage.

Share your findings with us on social media using #myPCM. Have a great weekend!

What started as a delicious gelato food truck in 2011 will now open its first brick and mortar location at the Ponce City Market Central Food Hall this fall. Honeysuckle Gelato, a southern take on a favorite frozen treat, will be serving up customer favorites in addition to new flavors inspired by local ingredients.

We caught up with Wes Jones, co-founder of Honeysuckle Gelato, to talk about opening their store at Ponce City Market, where they draw inspiration for new flavors, and what we can expect from this Southern-inspired gelato.

Photo by Khatera Ballard

What is the most exciting part about going from a food truck to a space at PCM?

Well, we had no air conditioning on the truck so that’s a major plus right off the bat. But in all seriousness, being part of Ponce City Market has given Honeysuckle Gelato a level of credibility that we’ve worked very hard to achieve. We’re in awe of the amazing chefs and businesses also in Ponce City Market; being in their company is humbling and scary and surreal all at once. To have our names share space with the likes of Sean Brock, Linton Hopkins, Hugh Acheson and Annie Quatrano… it’s hard to comprehend. When we look back at the food truck, we look back with pride and fond memories, but it also reminds us how far we’ve come.

What is the most popular Honeysuckle Gelato flavor?

Sea-Salted Caramel is far and away our most popular flavor.

What made PCM a good fit for Honeysuckle Gelato?

We always wanted a brick-and-mortar location, but we were very patient and selective when looking for the right space. It had to be the right fit for the Honeysuckle brand. Ponce City Market was our dream spot from day one because it combined all of the things we hoped for. I’m particularly excited because I live just down the BeltLine in Reynoldstown!

Photo by Jenny Sathngam

What is your favorite part of the PCM Central Food Hall?

The quality and diversity of food options at Ponce City Market is unmatched. I’m also excited about how open the space is. There will be plenty of room to relax both inside and outside; I love that visitors can sit at tables or just wander through the building, enjoying its many amenities.

What is the best part of being an Atlanta-based business?

I think Atlanta has really embraced small and local businesses of all types, so it’s a very exciting time to own a business in Atlanta. It’s also an exciting time for food all across the country, but especially in Atlanta, so we feel like we’re getting the best of both worlds. Atlantans take pride in their food and do a great job supporting those who make it. We’re certainly grateful.

What inspires you or inspire flavors for Honeysuckle Gelato?

We look for inspiration everywhere. We started the business with the idea of “combining the rich and smooth texture of gelato with the decadent flavors and desserts of the South.” I mean, our tagline is “Southern-inspired gelato,” so our initial inspiration came from our friends and families and the food we grew up making and enjoying with them. Now we constantly have customers and chefs asking us to make something different and unique for them. Some of those suggestions have led to a few of our favorite flavors. For example, a friend suggested we make a Biscoff-flavored gelato, which then morphed into a Biscoff gelato with peanuts and pretzels – and then we added caramel because we can’t resist adding caramel when given the opportunity – and “Snacks on a Plane” was born. So our friend and Delta Air Lines get credit for that one.

Photo by Khatera Ballard

Will there be any flavors making their debut at the Central Food Hall?

Absolutely! And the best part is most of them will come from our customers because of how we’re going to offer everything. Our philosophy at Honeysuckle Gelato is that no matter how delicious a particular flavor of gelato, it’s merely a single component of a dessert. For that reason, each serving you order from us at our retail location will offer at least three elements in it. We’ll provide a great selection of gelato, baked goods, and toppings that will give customers the opportunity to create some truly memorable desserts by choosing any combination of those three elements. We will of course list some of our favorite combinations, but we’re more excited about what people will come up with!

What is one thing that Honeysuckle Gelato fans might not know about their favorite treat?

We’re very excited to roll out a new give-back program at Ponce City Market. We’ll donate five percent of all of our proceeds to the Atlanta Community Food Bank. We want people to know that when they enjoy our gelato at Ponce City Market, they’re helping feed someone in need. Additionally, we work with the 180 Kitchen Culinary Arts Program at City of Refuge. We’ve already hired one amazing graduate of the program, and our second hire from the program starts soon! We know gelato is a treat and should be enjoyed as such, but we also want to make a difference in the city that has given us so much. Calories don’t count if they’re part of contributing to a good cause, right?

To find out more about Honeysuckle Gelato, like them on Facebook and follow them on Twitter and Instagram!

Early openers Anthropologie, West Elm, and Onward Reserve are all open for business at PCM!  Finding each of them is easy – check out the map below.


To access Anthropologie, enter Ponce City Market via North Ave. Parking is available in the surface lots or lower level and Anthropologie is located on the right after you walk through the east “Market Entrance” sign closest to the BeltLine.

Onward Reserve

You’ll find Onward Reserve just one door past Anthropologie!

West Elm

The easiest way to visit West Elm is to enter PCM via Ponce de Leon Ave. When headed east on Ponce, take the first right into the parking lot right after you pass the intersection with Glen Iris.  West Elm is located in the corner space immediately to your left – you can’t miss their signs!


Planning to visit PCM this weekend? Here are the official holiday hours for Saturday, July 4th:

Onward Reserve: 10am-5pm

Binders: Closed

Dancing Goats:   7am-6pm

General Assembly: Closed

Suzuki School: Closed

West Elm: 9am-6pm

Anthropologie: 10am-6pm

Be sure to document your trip to Ponce City Market by using the hashtag #myPCM. Happy exploring!

With Atlanta’s exciting start-up scene and entrepreneurial spirit, it’s no wonder that Industrious will be expanding to include a second area location at Ponce City Market! This social office is geared toward freelancers, start-ups and small businesses and offers a space for collaboration in a flexible, sophisticated environment. This dynamic community workspace promises to provide the perfect atmosphere to foster Atlanta’s creative and business talent.

Before Industrious opens its doors in Ponce City Market this Fall, here are a few things you should know:

1.) Industrious first opened as a co-working space in Chicago and quickly came to boast some of the coolest companies in tech, fashion, food and more within their locations in Chicago, Philadelphia, St. Louis, Brooklyn, and Atlanta.

2.) Brands like Instacart and Pinterest currently call Industrious offices home.

3.) Locations in Columbus, Raleigh, Nashville, Minneapolis, Denver and Detroit will also be opening over the next few months.

4.) Industrious is more than just a great space to get stuff done. They offer lectures and events featuring local makers and do-ers.

Learn more about Industrious and how you can apply for space, click here. Keep up with Industrious on Twitter, Facebook, and Instagram.

#AFWF15: Pig Out in 10

07 21 2015 | Posted in Uncategorized

In case you missed it, here is Atlanta Food & Wine Festival‘s Pig Out: Market Style in 10 photos. Cheers to an amazing #AFWF15!











For creatives living in Atlanta, Binders isn’t just a one-stop-shop for all things art supply, it’s a way of life. Originally opened in 1955, Binders was founded by Moe and Joe Krinsky, also founders of the Atlanta staple, Moe’s & Joe’s Tavern in Virginia Highland.

In 2001, Jay Shapiro and Howard Krinsky, Moe’s son, revived the Binders business. After Jay’s untimely passing in 2010, Howard has continued to champion the Binders business with the mission to give back and be a part of the arts community.

An original Binders location on Broad St.

Celebrating their 60th anniversary this year, Binders has locations in Buckhead, Ponce City Market and in Charlotte, North Carolina. All locations share the mission to promote personal growth through education, arts awareness, and by giving back to creative communities. “Owning Binders has given me a tremendous responsibility to those that count on us as an employer and source,” said Howard.

In addition to keeping shelves stocked with the very best in art supply, Binders takes their commitment to supporting their community seriously. The store has recently started to work with WonderRoot as they convert the former Tech High School into the WonderRoot Center for Arts & Social Change. This 54,000 square foot facility will be a fantastic hub for art in Atlanta.

Exterior of Binders located at Ponce City Market.

When you ask Krinsky what it is that makes the Atlanta arts community so special, he’ll tell you that the vibrant, ever expanding community of creatives are now choosing Atlanta over LA or NY to launch their career.

And Howard’s favorite part of having a Binders location at Ponce City Market? “Ponce City Market has a historical relevance to the city that has been restored to all its glory and then some,” Krinsky said. “ You can feel it when you walk around the site. It’s hard to describe. It’s really something you need to experience for yourself.”


Interior of Binders at Ponce City Market.

As for future plans for more Binders locations, Howard says they are focusing on one store at a time but that there could be other Binders in the future. If you ask about the secret to Binder success Howard will tell you that it’s easy. “Keep it simple, focused, and fun,” he said. “Atlanta is booming and there is tremendous growth and opportunity.”

Interior of Binders at Ponce City Market.

Up Right Atlanta, a collaborative performance between visual and performance artist Nick Cave and Atlanta-based choreographer T. Lang, will be more than just a stunning work of dance and movement – it will be an epic experience for the entire city to share in together.

Up Right Atlanta presented by Flux Projects, will take over Ponce City Market on April 24-26 during an incredible display of dance, art and design in an active construction zone within PCM’s Central Food Hall. Local choreographer and Spelman College faculty member, T. Lang, will reveal a brand new piece in collaboration with Nick Cave and his renowned Soundsuits.

We sat down with T. to discuss her background in dance, her inspiration for Up Right Atlanta, and working with Cave’s Soundsuits to create a one-of-a-kind performance.



Can you give a brief synopsis of your dance background and what brought you to Spelman College?

I received a BFA and MFA in Performance and Choreography from University of Illinois Urbana Champaign and NYU Tisch School of the Arts respectively.  I danced with Marlies Yearby's Movin Spirit Dance Theatre before I began my choreographic career in New York City.  While I was presenting my work in the city, I was teaching as a visiting artist at several college institutions. I was an artist- in- residence at Spelman College in early spring of 2008.  While I was in residence the college offered me a tenured track position with their drama and dance department. Joining Spelman's faculty is a full circle moment for me. I wanted to attended Spelman for undergrad however, they did not have a dance program.


Where have you drawn inspiration for choreography?

Nick shared with me that the opening section of the performance must evoke a feeling of cleansing while still being explosive. He wants a feeling of celebration to open the work. Along with his new Soundsuits that he will debut, there is one suit that resembles an exaggerated version of a drum major. I have been exploring movement vocabulary from Jackson State University's J5 Drum Majors, one of my favorite HBCU bands that holds a personal significance for me too.  I decided to deconstruct and investigate that movement in hopes to create a unique movement language for that suit. 

I have been inspired by Nick's Soundsuits. Not only has the material for the suits inspired the choreography, but Nick's intention and significance for the construction of the suits for Up Right provided a starting point to create dance phrases. 


How has the process been in making the selection of performers?

My formula for selecting performers has always been seeking those who display a certain grit in their performance. Technique can always be taught and honed but seeing performers' true essence and uninhibited passion captures my attention. The audition process for Up Right was difficult because Atlanta artists showed up and showed out!

How have the design of the Soundsuits affected your choreography?

The suits add another level of awareness for me as I create the movement. Being aware of multiple ways the suits can swing or pulse for example, brings more possibilities for movement invention.

Photo Credit James Prinz Photography

How is this performance different than others you have choreographed in the past?

My company members of T. Lang Dance tease me for putting them in costumes that expose them… literally! With Nick's Soundsuits, the exposure is vastly different than what I am normally use to. Though the dancers will be completely covered and unidentifiable, the experience of exposure will be different for them. Once the Soundsuits are on, there is this sense of armor protecting you.  I am curious to know what type of transformative experience the performers will have as dance and embody the intent. Will the performers have a new understanding of exposure though being in a fully covered ensemble that is unlike their norm?


Did anything specific about Atlanta inspire you during your creative process?

I teach an advanced choreography course to graduating seniors from Spelman and Morehouse College.  I selected 3 students who have excelled in the course to join me in the workshop process for Up Right. The workshop process allows time for the development of creative research before I go into the rehearsal process with the cast.  My students from the AUC provided an energy and insight that inspired further development and experience for Up Right – I gave the task to my students to create the spatial patterns for the show.  They personally challenged me every step of the way to dig deeper and abstract further yet hinting at familiar movements in order to create an engaging and unpredictable experience. 


For more information on Up Right Atlanta on April 24-26 at Ponce City Market and to reserve your ticket for this free performance presented by Flux Projects, visit: 


If you haven’t heard about it yet, Atlanta is in for something huge. We’re so excited to begin preparing for a ground-breaking performance presented by Flux Projects on April 24-26 as performance artist Nick Cave unveils new mind blowing Soundsuits during a choreographed event at Ponce City Market called “Up Right Atlanta.”

Nick Cave, a Chicago-based performance artist, fabric sculptor, and educator, will bring to life the construction within Ponce City Market while working with Spelman College professor and choreographer, T. Lang. Dancers will don Cave’s custom Soundsuits while utilizing PCM’s future Food Hall for performance.

Attendees will be a part of a historical event for Flux Projects, the Atlanta-based arts organization dedicated to bringing exceptional and surprising temporary public art to the city. Cave’s mission with Up Right Atlanta will be to utilize the Soundsuit to “pass on the power to be oneself” and can be described as “a rite of passage on an initiation.”

We had the opportunity to chat with Nick Cave about his amazing Soundsuits, what makes Atlanta so unique, and what we can expect to see from his upcoming performance with Flux Projects.

What was your inspiration for the performance for this project?

We are all born special and for many, somewhere along the way, they forget that. This work is for these folks specifically but think we can all use a hand up to be our most powerful and best selves. It’s then we can step into our world and do right.

What materials did you use to create the Soundsuits?

Various. There are armatures made of metal that support myriad hand made objects. Some synthetic hair, some found objects, pipe cleaners and such. The body suits are entirely made of synthetic raffia.

Photo by James Prinz Photography

When you begin to create a Soundsuit, where do you initially draw inspiration for the design?

It all comes about from moving and mixing materials until I discover the feeling I am looking for. This particular group of suits is about passing on the power to be oneself. It is a right of passage on an initiation.

Photo by James Prinz Photography

How would you describe your performances to someone who has never seen them before?

They are events or installations that allow the viewer to dream as they did when they were a child. Time and space as we experience it in the moment is qualified by all we’ve been taught, seen and experienced. I hope that my fork sets the stage for an open palette or place of naiveté.

How has it been to work with T. Lang?

T is amazing. The moment I meet her I knew we had a similar spirit. I can’t wait to see what she creates with my work.

What does it mean to you to develop Up Right Atlanta?

This is an opportunity for us to all reflect on the greatness that Atlanta has to offer and to give it the power to be. It is a critical and fantastic time for Atlanta and I am excited to contribute my work to its rebirth.

Photo by James Prinz Photography

How is this performance different from others you have done in the past?

All my performances are different. They are born of the location and made unique by the people we work with and collaborate with in each city. I never know exactly what it will be but know its potential. We don’t bring a show to a city, we build a show at the city.

Photo by James Prinz Photography

What was your favorite restaurant in Atlanta?

Twisted Soul. It’s a new restaurant my dear friend Deborah VanTrece just opened.

Did anything specific about Atlanta inspire you during the creative process?

Flux projects did a great job of helping us understand the city. They also introduced us to many talented potential collaborators. It is a comfortable city for me and feels like home.

Photo by James Prinz Photography

Is there anything specific that you’d like for people to leave the performance thinking, feeling, or learning?

That’s it…think, feel and learn.


Up Right Atlanta presented by Flux Projects

Ponce City Market

April 24-26

For full details and to RSVP for a performance, please visit http://www.eventbrite.com/e/up-right-atlanta-by-nick-cave-tickets-15765663524

When General Assembly opened their first Atlanta campus at Ponce City Market in January, they brought a slew of exciting courses and workshops to creatives hoping to learn more about web development, user experience, and more. You might have seen their former space next to Dancing Goats off of North Ave, but General Assembly is now settled into their permanent space on the 2nd Floor in the West Wing of PCM in a space with impressive classrooms and great communal areas.

Tamisha McQuilkin, Audience Development Producer at General Assembly, gave us the inside scoop on the new office, the General Assembly mission, and what to expect from a class! Keep reading.

Why did General Assembly choose PCM for its office space?

General Assembly chose Ponce City Market due to it's incredible location in the middle of Atlanta, easily accessible from all parts of the greater metro area. The building itself has so much rich history and General Assembly wanted to help write the next chapter of the building's story. Plus, the reclaimed industrial feel aligns perfectly with General Assembly's architectural style.  

What is the mission of General Assembly?

General Assembly empowers individuals to pursue the work that they love through hands-on education in web & mobile development, user experience & visual design, digital marketing, data science & analytics, and product management.

How many people work out of the new office? How many people will attend class here?

12 employees, 20+ instructors, and 400+ students in 2015.

What is your favorite amenity in the General Assembly office at PCM?

Either our photo booth or the custom designed 30 inch community table that draws inspiration from the Sears, Roebuck, & Co. industrial design and overlooks Old Fourth Ward Park.

Favorite part of having a General Assembly in Atlanta?

Having a place for curious and driven individuals to meet with other like-minded people in pursuit of knowledge.

 Anything else you would like people to know about General Assembly?

How to get there: Please enter from Ponce de Leon Ave NE and park in one of the spots to the right. Our entrance is next to the West Flats' entrance. Follow the signs to our space in the second floor. You're always welcome to stop by. Come visit! 

Want to learn more about General Assembly? Check out a list of part-time classes and workshops here and a list of full-time here.

Like General Assembly on Facebook and follow them on Instagram and Twitter!

PCM Welcomes Cardlytics!

07 21 2015 | Posted in Uncategorized

We’re so excited to welcome Cardlytics, the pioneer in purchase-driven marketing, to the offices at Ponce City Market! The folks at Cardlytics definitely know how to do an office right – hammocks, vintage video games, and nap pods are at every turn, making this a seriously creative space to get down to business.

We were able to chat with Megan Heaney, PCM Project Manager at Cardlytics, to give us the inside scoop on the new office, the best part of being in Atlanta, and what makes this company tick. Keep reading!


Why did Cardlytics choose PCM for its office space? 

Cardlytics specifically chose Atlanta as its home because of its strong tech community. Ponce City Market is an incredible juxtaposition of old Atlanta and its future in technology. We have worked hard to honor this historic space and incorporate the existing design and materials. We have incorporated elements into our office that will make it an exciting, vibrant place to work while offering flexible spaces for creativity and collaboration.

What is the mission of Cardlytics?

Cardlytics is the pioneer and dominant player in the cutting-edge field of Purchase-Driven Marketing. Cardlytics leverages its unique technology platform to “make all marketing better.” We also work with thousands of advertisers and provide millions of marketing offers to consumers across the U.S. and around the world. Cardlytics also has offices in London, New York, and San Francisco.

How many people will be moving into the Cardlytics office at PCM?

Cardlytics has moved 250 staffers from five separate Atlanta offices under one roof at Ponce City Market – with lots of room for our explosive growth!

What is your favorite amenity in your office at PCM?

Some of our most exciting amenities are our game room with classic video game machines, ping pong, foosball, a hammock room with cocoon nap pods, and a putt-putt golf course throughout office. We even have a hanging bed with egg chairs, a Lego wall and activities like yoga, a BeltLine running club and a Brew Club.


Favorite part of being an Atlanta-headquartered company?

Cardlytics specifically chose Atlanta as its home because of its strong tech community.

Anything else you would like people to know about Cardlytics?

Our space at Ponce City Market is a highly open, collaborative workspace with a host of amenities for Cardlytics' dynamic mix of employee skill sets. As Cardlytics launches new products and expands our growing team, we are always recruiting for top engineering, sales and data analytics talent, and not just senior level, experienced professionals.  We often recruit at the entry and mid-level from local universities in the Atlanta metro area. The proximity of highly reputable educational institutions like Georgia Tech, Georgia State, the University of Georgia, Emory, and Kennesaw State offer a ripe landscape for great people who are especially passionate about building a career focused on creating industry-leading products.

Want to learn more? Connect with Cardlytics on Facebook, Twitter, and Instagram.