Founded in 2015, Elk Head Clothing aims to bring timeless fabric and menswear staples to PCM. Located on the second floor of Ponce City Market near Citizen Supply, you’ll find the perfect pieces to take you from work week to weekend. Keep reading to learn more about Elk Head Clothing from co-founder Garrett Hilgendorf.

What is the most exciting thing about opening in Ponce City Market?

Ponce City Market has a life of its own. I really appreciate the history of the building and at the same time PCM is a part of the progressive retail landscape. The BeltLine adds a unique element to the PCM experience that I’m not sure you can find anywhere else.

Describe the Elk Head Clothing shopping experience at PCM. 

When someone walks into Elk Head Clothing we want them to feel a down-to-earth vibe. Sometimes shopping experiences can be a bit contrived, so we hope that we’ve curated a leisurely shopping experience and a collection of goods that you can feel confident about. At Elk Head we talk to our customers and listen to their feedback about our products.  We produce small batch goods so we get the chance to incorporate customers’ ideas and experiences into our design process.  We want them to feel they can be apart of what we are creating- a rugged, refined look composed of the best fabrics and materials.

What is the most popular item at Elk Head Clothing?

Our signature elbow patch shirt design. I think the elbow patches add a different element to our shirts. They are functional and help shirts stand up to everyday wear while also adding subtle character.


What is the best part of being a part of the Atlanta retail community?

Within the retail community in particular it feels like we’re at the beginning of a new scene that values thoughtful craftsmanship in small batches rather than mass production. People want to know about the design, where things are being sourced from and made. This curiosity in the community makes us proud to be an Atlanta-based brand.

What inspires you?

I’m from Michigan and the landscape there definitely influenced my clothing design but Atlanta and its metropolitan feel helped me think about more smart and sophisticated elements that I wanted to add to it. So really, the city culture of Atlanta has inspired me.

What is your can’t-live-without-it clothing staple?

The Oxford shirt.  It is a really versatile piece that can be casual or even formal depending on how you wear it and what you pair it with. Also, Oxford cloth is really durable and naturally resistant to wrinkles, which makes for a great staple.

What is one interesting fact about Elk Head Clothing that people might not know?

When you come into the store you might notice a European mount of an elk on the wall. I shot that Elk in Michigan and that experience and the aesthetics of the elk, its masculine/rugged connotation with modern sophisticated features, inspired the brand.


Full of magic and color, the seabed is a place of endless exploration. Like life, we cannot be sure what we will find, but it is not always the outcome that counts – it’s the journey. Expect the unexpected – wonder awaits.

Alix and Ani Summer Launch

Fire in the Fourth

05 05 2016 | Posted in Events

Ponce City Market is proud to sponsor Fire in the Fourth, a curated street experience in Atlanta’s Old Fourth Ward on Saturday May 21st from 3-11 PM. The festival pays homage to the Great Atlanta Fire of 1917 that devastated the Old Fourth Ward 99 years ago on May 21, 1917. Visit for more details and to get your tickets. Want to upgrade your Fire in the Fourth experience? The Tito’s VIP Fire Dome offers an open bar, dining, and entertainment not found on the street during the festival.

Fire in the Fourth 1


Mother’s Day Gift Guide

05 05 2016 | Posted in General,Tenants

Mother’s Day is only a few days away and if you’re looking for a little inspiration, we have you covered. Here are a few of our picks to make it one to remember.

A stunning necklace set from Alex and Ani is sure to be a hit this Mother’s Day.


For the mom who loves her spin class as much as you, get her a on-the-go workout bag from lululemon.


Pick up a bright succulent plant at Sugarboo & Co. for the mom with a green thumb.


Find an Anthropologie candle as unique as your mom. Is she a Blood Orange Limoncello or more of a Gardenia & Fig?


Tell mom exactly how much you care about her with this necklace from lou lou.

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For the yogi mom, deck her out with new gear from CorePower Yoga.