Fire in the Fourth

05 05 2016 | Posted in Events

Ponce City Market is proud to sponsor Fire in the Fourth, a curated street experience in Atlanta’s Old Fourth Ward on Saturday May 21st from 3-11 PM. The festival pays homage to the Great Atlanta Fire of 1917 that devastated the Old Fourth Ward 99 years ago on May 21, 1917. Visit for more details and to get your tickets. Want to upgrade your Fire in the Fourth experience? The Tito’s VIP Fire Dome offers an open bar, dining, and entertainment not found on the street during the festival.

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Tour Ponce City Market

01 14 2016 | Posted in Events,History

We know that you get just as excited by the history of PCM as we do, which is why we’re happy to announce that we will begin offering tours on Saturdays. The rich history behind Ponce City Market is all in thanks to Sears, Roebuck, & Co. which began construction on the iconic building that we now occupy in 1926.

From development to future plans, you’ll get an inside look at the 2 million square foot building that has now become one of Atlanta’s largest adaptive reuse projects.


For more information and to register for an upcoming tour, click here. We look forward giving you a behind-the-scenes look into Ponce City Market.

We kicked off the holiday season at the inaugural Holiday Spectacular this weekend at PCM. The festive day was filled magic tricks, chalk art, elf sightings, a gingerbread house display, choral performances and more. The evening ended with the first-ever lighting of tower on The Roof of PCM and a surprise visit from Santa himself. Santa propelled via zipline from 10 stories up to the ground level where he was greeted by his dedicated troupe of elves. Watch the video, captured by a drone, here.

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“We are excited to welcome the first holiday season at Ponce City Market. For those who grew up in Atlanta, we hoped to evoke memories of the tree lighting at the iconic Rich’s department store during our own lighting of the tower on The Roof. The Rich’s tree lighting was one of my fondest memories from my youth and the Holiday Spectacular at Ponce City Market marked the start of a new tradition for the Atlanta community,” says Jamestown president Michael Phillips.

As we continue to spread holiday cheer at PCM, we invite you to join us for Photos with Ponce City Santa all month long. Snap your photo with Santa on your camera or phone and let him know what is on the top of your wish list this holiday.

Photos with Ponce City Santa are complimentary and there is no appointment required. Santa will be available Saturdays and Sundays in December from 11AM-6PM on the second floor of the Central Food Hall. Santa will also be at PCM on Wednesday, December 23rd and Thursday, December 24th from 11AM-6PM. Don’t miss story time with Santa featuring live readings of everyone’s favorite holiday tales, every Saturday from 3-3:30PM.

Don’t forget to use the hashtag #PonceCitySanta to share your moment with us! See you for a little holiday magic at Ponce City Market soon.

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A number of the shops at Ponce City Market are joining in the long standing tradition of opening early on the day after Thanksgiving to meet the rush of holiday shopping.  Join us this Friday for your early morning coffee and a biscuit from Hop’s Chicken, and maybe even a mimosa at Brezza Cucina as we get started a little earlier than usual.  Take a stroll or bike ride down the BeltLine to visit PCM – we can’t wait to begin the holiday season with you.

For your convenience, here’s a list of shops and restaurants with extended hours on Black Friday:

Anthropologie: 6am-9pm

Bellina Alimentari: 10am-10pm

Dancing Goats: 8am-6pm

General Assembly: Closed

Goorin Bros. Hat Shop: 9am-10pm

J.Crew: 9am-10pm

Karoo: 10am-8pm

Lily Rain: 10am-10pm

lululemon: 7am-9pm

Madewell: 9am-10pm

Michael Stars: 8am-9pm

Mountain High Outfitters: 8am-11pm

Onward Reserve: 8am-9pm

Rejuvenation: 9am-9pm

The Frye Company: 9am-10pm

The Suzuki School: Closed

West Elm: 8am-9pm

Williams Sonoma: 8am-9pm

Also don’t forget that Spiller Park, Hop’s Chicken, and Farm to Ladle will be open for breakfast at 7am and Brezza Cucina will be opening for a special breakfast at 8am to get the day started right.




Holiday Spectacular

11 20 2015 | Posted in Events,History

For years Sears, Roebuck & Co. was a beacon of holiday magic for Atlanta and this year, we look forward to helping to carry on the tradition at Ponce City Market by kicking off the season with a Holiday Spectacular on Saturday, November 28th.

At the height of operations, Sears, Roebuck & Co. employed more than 1,000 employees in retail and order facilities every day. Approximately 500 additional employees were hired for the holiday season to ensure that all orders were filled in time for Christmas. The floors in the building were so large that many employees fulfilling catalog orders would wear roller skates to move throughout the space!

This year, we look forward to helping carry on the tradition at Ponce City Market by kicking off the season with a Holiday Spectacular on Saturday, November 28th. Enjoy twinkling lights, festive food & drinks, good cheer, and fun surprises will kick off the holiday season in true festive style.

Beginning at 3PM, join us for a gingerbread house display, face painting, magic tricks, chalk art, elf sightings and if you’re lucky, an appearance from Santa.

Some of Atlanta’s favorite choirs will perform throughout the day on the 2nd floor:

3:00 PM – Atlanta Gay Men’s Chorus

4:00 PM – Atlanta Young Singers of Callanwolde

5:00 PM – Suzuki Singers of PCM’s The Suzuki School

6:00 PM – Georgia Tech Chamber Choir

8:00 PM – Atlanta Women’s Chorus

At 7PM, join us for the first lighting of the holiday decor and iconic Sears tower followed by an extra special arrival from Santa that you just can’t miss.

To learn more about this free event and other exciting holiday events we have planned throughout December, visit us here or check out our Facebook.

Don’t forget to take advantage of our complimentary bike valet if you’re arriving via the BeltLine. If you plan on driving, try the ParkMobile app and a portion of proceeds from your paid parking session will be donated to the Atlanta BeltLine!

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We’re looking forward to a fun filled Halloween at Ponce City Market. From markets to masks, we have you covered for a great time. We had the opportunity to sit down with American Field founder, Mark Bollman, to learn a little bit more about the pop-up market.

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How did American Field get started?

MB: As the founder of Ball and Buck, a high quality USA-Made menswear brand, I learned first hand how important personal interaction with customers was order to successfully build a brand from the ground up.  Its especially important when you’re talking about Made in USA products that don’t have the high margins and therefore large marketing budgets of imported goods.  American Field was designed to give Made in USA brands the perfect opportunity to come into a new market, meet thousands of new customers, build their brand awareness, and make direct sales during the event.

Tell us about American Field in 3 words.

MB: Community. Shopping. America.


What can we expect from this weekend’s pop-up market?

MB: American Field Atlanta is the first market that we have held in the South and we couldn’t be more excited.  As an Atlanta native I grew up surrounded by creative makers my entire live.  American Field will provide a place to bring the greatest makers of the South together in celebration of the Made in America Movement.  We are thrilled to partner with the amazing Ponce City Market to bring our first Southern market to life.


Why buy American made products?

MB: There is a tremendously positive impact on the local and national economy by purchasing domestically made goods.  In fact, if everyone spent just 5% on Made in USA goods we would create 1 Million Jobs in America.  Here is a short video put together by my friend Alex Bogusky that goes through, in simple terms, how there is a network effect to goods made in the USA.  It shows why it’s not just the direct dollars spent on the goods themselves, but the jobs that surround the manufacture of those goods that also are bolstered.

American Field is this Saturday and Sunday on the second floor of the PCM Food Hall from 10:00 AM to 6:00 PM. Admission is free. For more information about American Field visit our Facebook event here. If you plan on driving, try the ParkMobile app and a portion of proceeds from your paid parking session will be donated to the Atlanta BeltLine!

The Makers of American Field

10 28 2015 | Posted in Events


We’re thrilled to have American Field pop-up market here this Saturday and Sunday at PCM. A celebration of trade, American Field, showcases makers from across the country. We caught up with two of the makers, Owen Shea from Brothers Artisan Oil and Ashley Hanna from Mizzen + Main to learn more about their process.

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The Shea Family

Tell us about yourself. How did you get started?

OS: The brothers have always had some kind of facial hair, but Owen really started growing his out as part of embracing fatherhood, and Baxter, as part of his move to Boston. Owen found that beard oil did exist, but was unsatisfied with the offerings, and after some research, felt that he could develop a more beneficial blend. The brothers tested on themselves and their friends, Owen made the Instagram, and things took off. With both of them experienced bartenders they hit the drawing board.  “Mixing cocktails and mixing beard oils aren’t all that different. You need to know what people like and what people need

AH: When we started Mizzen+Main we saw much more than a “gap” in the marketplace; we saw a market at risk of becoming irrelevant to a crucially important demographic. Over the past decade, young, fitness-oriented, work-hard-play-hard professionals have grown increasingly addicted to performance fabrics. They’ve found they can run, cycle, climb, throw, row, and do dozens of other activities in athletic apparel made from enhanced fabric that moves with the body, wicks moisture, and allows plenty of give, where and when it’s needed.

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How has your brand evolved?

OS: We created the original product for ourselves and our friends, but quickly realized it was more than just a hobby. Some feel that the beard is just a trend, we realized we could actually change the face (pun intended) of men’s grooming and encourage hesitant beard growers. There is an awkward stage that every beard goes through before it becomes wonderful, and knowing that many men have made it through or made gains because of us is truly wonderful. We are now in multiple stores on the east cost and plan to expand other parts of the country, hopefully find a new home in Atlanta for our products!

AH: We started Mizzen+Main with a groundbreaking innovation: performance fabric dress shirts. That spirit of innovation and combining performance with tradition will continue as we expand into chinos (in time for the holidays), blazers, and broadening our footprint overall with a greater selection for current and new customers.

Describe your brand in 3 words:

OS: Classic, timeless, natural

AH: Innovative, Athletic, All-American


Brothers Artisan Oil

What is your favorite part of American Field?

OS: My favorite part of American Field is the first morning, makers standing behind their goods, coffee in hand, with a sense of pride and honor across the entire room. It’s about meeting people and sharing who you are and what you make.

AH: My favorite part of American Field is meeting guys from all of the USA I might not of met before that wear Mizzen+Main. Also, I love meeting and chatting with other entrepreneurs in the American Made fashion industry, understanding what’s working and how they’re growing.

Have you been to Atlanta before?

OS: I have been to Atlanta once when I was 8 or so, I think I still have the pennies I put on the train tracks. We are very excited to be a part of the American made movement and to do this at the historical Ponce City Market.

AH: I haven’t! Coming from Dallas we are super excited for American Field to be more southern vs. DC, Boston and Brooklyn.



American Field is Saturday, October 31 & Sunday, November 1st from 10:00 AM – 6:00 PM. Admission is free. For more information visit our Facebook event here.

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The countdown to Party at Ponce is on and we can’t wait to experience an epic evening of fundraising, music, food, and more. In addition to performances by The Indigo Girls and Shawn Mullins, Atlanta-raised David Ryan Harris will take the Party at Ponce stage this Saturday, October 10th.

Keep reading to find out what to expect from David Ryan Harris’ performance, his favorite song to play live, and how Atlanta has played a role in his musical style.

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1.) What is your favorite part of coming back to Atlanta to play?

I love the mix of old friends and new construction! I’m always doing double takes as I make my way through the city. It’s a bit disconcerting, but it keeps me on my toes.

2.) What is one surprising thing that people might not know about you or know about your music?

People might not know I am such a neat freak that I write in my journals and lyric books from back to front because I don’t want the first page to be messy.

3.) How has Atlanta influenced your musical style?

Atlanta has such a rich history of being a musical melting pot. It’s Southern. but it’s also a pretty transitory city so there are traces of so many other East Coast/Midwest influences. People aren’t afraid to get their hands dirty and mix up all these different flavors.

4.) What is your favorite song to play live?

I love to play the song “Shelter”. It’s a modern soul/folk song. I loved writing it with my friends Derek and Susan down at their studio in Jacksonville.

5.) What is one thing people can look forward to during your performance at Party at Ponce?

A few laughs.
A whole lot of soul.

Purchase your tickets to Party at Ponce on October 10th, 2015.

We look forward to welcoming you on October 10th for Party at Ponce – private access to Ponce City Market for one magical evening of fundraising, food and music. The evening begins with tastings from over twenty five nationally acclaimed chefs, will include select shopping experiences and ends with an unforgettable concert lineup of The Indigo Girls, Shawn Mullins, and David Ryan Harris along with other surprises.

Together, we will celebrate this historic moment and raise funds for several important community organizations with which Jamestown proudly partners. Proceeds from the event will benefit Atlanta BeltLine, Atlanta Bicycle Coalition, Georgia Organics, Museum of Design Atlanta and initiatives of the Jamestown Charitable Foundation.

Here is why we believe in these organizations and what they bring to our community.

Atlanta BeltLine Partnership

We think of the BeltLine as the front door to Ponce City Market and we have the Atlanta BeltLIne Partnership to thank for transforming how we move around Atlanta. The Partnership works with neighborhoods, businesses, community, faith organizations and other groups to raise general awareness and broad based support for the BeltLine.

Georgia Organics

Food is a key to the Ponce City Market experience and our friends at Georgia Organics are doing great work connecting food from Georgia farms to Georgia families. Georgia Organics believes that food should be community-based and that a sustainable local food system is critical to the future of Georgia’s health, environment and economy. We agree!

Atlanta Bicycle Coalition

We care about how you get to Ponce City Market and we love seeing so many people biking to our property. Thanks to the Atlanta Bicycle Coalition for working to create a healthier, more livable Atlanta by making it safer, easier, and more attractive to bicycle for fun, fitness, and transportation.

Museum of Design Atlanta

Design can change the world. We believe that. The Museum of Design Atlanta is doing its part to celebrate the convergence of creativity and functionality. At MODA, design is more than aesthetic – it’s a creative problem solving process that can make world a better place. We want More Design Atlanta – MODA!

Jamestown Charitable Foundation

The Jamestown Charitable Foundation focuses on Great Cities and Great Spaces. We focus on four areas of giving to catalyze great placemaking and to build healthy, sustainable and economically viable cities: sustainable and local food, parks and greenspace, alternative transportation and transit, and design.

For more information and to purchase your ticket to Party at Ponce on October 10th, visit

We’ll be there. Will you?

07 21 2015 | Posted in Events

This Sunday the Atlanta Bicycle Coalition is taking back the streets for 4 hours during Atlanta Streets Alive.  From 2-6pm, 4.5 miles along North Highland, Boulevard, and North Avenue will be closed to cars as neighbors and businesses come out to cycle, walk, dance, and play in the streets.

We’re always excited for Atlanta Streets Alive, but even more this year because we’re on the route!  Come see us at PCM’s main entrance on North Ave this Sunday for games, tours*, food trucks, face painting with The Suzuki School, activities with Binders, PCM shades courtesy of the Flats, and Imperial Opa human powered circus.

We’ll be ending the day at Masquerade with King of Pop’s Endless Summer bash benefiting the Atlanta Bicycle Coalition.  Join us!

*Tours are offered at 2:30, 3:30, and 4:30 and are available by registration only. Click the time to sign up.